YouTube For Musicians: 10 Fundamentals of a Creative Strategy

youtube for musicians

YouTube For Musicians: 10 Fundamentals of a Creative Strategy


YouTube for Musicians

If it isn’t yet, YouTube really needs to be part of your creative and outreach strategy as an artist. Ensure that you are uploading content on a regular basis, but don’t just slap a bunch of videos up on your YouTube channel at once and hope that people will come and watch. I recently learned 10 important fundamentals, directly from YouTube themselves, and I want to share them with you here.

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1. Share-ability

Will viewers share your video? Is it relatable? Perhaps it’s topical – include an element that everyone is talking about already.

2. Conversation

Include an element of speaking directly to the audience.

3. Interactivity

YouTube is a chat platform as well, so make sure you’re commenting and responding to your audience. Read comments and create videos based on your audience feedback. Include calls to action and questions, wither within the video or in the information section.

4. Consistency

Have a schedule for posting content.If there isn’t regular content people won’t want to subscribe. Stay consistent with your style and your “voice”. Align your videos with your branding.

>>Download Free Artist Management Startup Kit

5. Targeting

As a musician you should always be aware of who your audience is. Target your entire branding towards that, including your videos. Keep your videos relatable to your target audience.

6. Sustainability

If the audience loves it, can you make more of it? How often?

7. Discoverability

Will it get found? It’s a good idea for some musicians to post cover videos of songs that are currently trending. Think of what people are searching for all the time.

8. Accessibility

Can every video be appreciated by a brand new viewer? Sell “it” in the first SECOND. You have a short window of opportunity to get them to stay.

9. Collaboration

Eg. Make a song with another artist who has a lot of subscribers and post a video of it.

10. Inspiration

Does this come from a place of genuine interest?

Now head over YouTube’s Creator Academy for some serious inspiration.


Jamie New

I started my career planning educational workshops with some of North America's top artist managers, then moved on to manage commercial radio and internationally touring artists independently. I'm addicted to learning and love sharing what I learn with you here.

  • The Many Faces of Copyright, Pt.2: Music | Whose Copyright Is It Anyway?
    Posted at 13:23h, 25 June Reply

    […] the most part, the indie part of Youtube music community seems to be more aware and appreciative of the discoverability that comes with the platform, realizing that in order to make money, first they need to establish an audience. Hence, those […]

  • Suzanne
    Posted at 11:32h, 29 March Reply

    Hi Jamie,
    Was eagerly awaiting the 10 Freebies from the Artist Management Toolkit/Free Startup Kit and haven’t received it since I subscribed. I went ahead and subscribed another time to see if it would work but it didn’t. I certainly appreciate if you can send them. P.S. The blogs are especially informative and insightful. Will be getting into the courses soon. Thanks much.

    • Jamie New Johnson
      Posted at 13:46h, 29 March Reply

      Hi Suzanne!

      Very sorry about that! Thank you for writing in about it, and thank you for your patience. In order to help us solve this issue, do you mind answering a few questions?

      Did you get an email asking you to confirm your email subscription? And did you confirm it? (this step has to completed in order to receive emails from us, including the freebie email).

      Did you check your junk mail? If you’re using Gmail, did you check your promotions folder?

      Were you perhaps already signed up to our mailing list before you signed up for the 10 free downloads?

      Either way, we’ll send over the freebies to the email address you entered with this comment right now.

      Thank you!

  • Сialis
    Posted at 15:14h, 08 September Reply

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