25 Feb How do I get a venue to pay more for my act?
One of my biggest struggles is booking the band I manage for a decent pay.
Linda from Maryland
You can’t expect to make any money the first time you play a market. The best thing you can do is play a venue, get as many people out as possible, and then when you go back to them next time you can tell them how many people came out last time, and you’ve gained __ amount of fans since, and negotiate a higher rate.
If you haven’t played that market before, but can prove that you have a certain number of fans on social media and visiting your website every month from that particular market, or can prove that you have a song on the radio in that area, these are also good negotiating points.
In this interview, Larry Wanagas said, “You start by giving the agent as many tools as possible to convince the promoters to spend money on your act. Then go back a second time, and the agent says, ‘Hey, my band came in last time, capacity was 200 people, they sold a 150 tickets at 10 bucks, we’re going to put the ticket price up to 15 and we’re going to sell 200 and we need a raise’. The way to make money the second time? Sell out the first time. Get the clubs name in the paper along with your bands name, and they’ll bring you back in. You made as much profile for them as you did for yourself. Like it is with anything else in this world, be successful the first time and you’ll be successful the second time.”
Comment below if you have other tips about getting your music out around the world!
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