Why I started Smartist University
Smartist University aka SmartistU (formerly Smart Band Management) is a resource created by me, Jamie New Johnson, that helps artists and artist managers navigate the music business through the sharing of others’ experiences.
When I started managing my first band, I had no idea what I was doing.
I was surrounded by experienced managers, attended conferences and workshops (and even planned them myself!), Googled everything, but still felt like my questions weren’t being answered fast enough or succinctly enough. I often thought that if there was just one website that could tell me everything I needed to know in an organized, quick but detailed, step-by-step, and easy-to-understand format, then I’d be set! That’s not too much to ask, right?
But not only that, I also wanted to learn more about the worlds of successful artists and artist managers; their processes, their challenges, their failures, and their biggest lessons. I wanted to learn straight from the mouths of the best in the world that I didn’t have to fly to another Country or Province for, or wait 6 months and pay $600 to attend the next event for.
And there became the birth of SmartistU.